Public numbers from brands on ChatGPT ads.
Published results from other brands on ChatGPT ads, with the source for each.
Four public results
Newegg
3x
ROAS over 28 days, and 7x during a sale
The 7x came from a two week campaign for its Fantastech Sale.
OpenAI, 17 Aug 2026
Loop Earplugs
5.1x
ROAS across five product feed campaigns
Loop starts each new market with a product feed campaign.
OpenAI, 26 Oct 2026
AFA Stores
4.7x
ROAS in 60 days
An online furniture and home decor retailer, run by Quartile.
Quartile
Technical lighting brand
51%
lower cost per acquisition after tuning
An August to September pilot for an electronics catalog, run by Quartile.
Quartile
What it costs to win $1 of sales.
Meta ads
Median US ecommerce brand
46¢
ChatGPT, Newegg
3x return on ad spend
33¢
ChatGPT, AFA Stores
4.7x return on ad spend
21¢
ChatGPT, Loop Earplugs
5.1x return on ad spend
20¢
3.7%
of clicks became orders across Loop's five product feed campaigns on ChatGPT.
More likely
to convert. Newegg found ChatGPT visitors bought more often than visitors from other channels.
ChatGPT figures are one divided by each case study's return on ad spend. Case studies are successes and Meta is a median, from different studies, so this is a guide, not a head to head test. Meta figure: Biddy, Meta ads data, Jul to Oct 2026.
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